About Our Company
Founded in 1985 as a mail order company, Custom Cable began distributing catalogues to tens of thousands of UK customers who wanted cables and accessories for their Hi-Fi systems. During our first decade of operation we grew rapidly, increasing our distribution to include many well-known brands. We also were asked to provide input into the design of several cables and accessory products, many of which are still available today.
In early 2003 we listed our entire mail order catalogue online for the first time, so customers could see every product available, then phone-in their order to us. Realising that this was not the most convenient way of purchasing, in 2005 we revamped our website with even more products and for the first time enabled customers to purchase directly online.
At the same time, we created a partner website called headphonesdirect.co.uk. This catered for all headphone-related queries, and listed spare parts for all available headphones. In 2005 we were appointed the Sennheiser Consumer Spares Partner for headphones, and soon became the go-to people for all Sennheiser customers who needed headphone spares.
In May 2009 we chose to merge Custom Cable and Headphones Direct to improve customer experience, and in August 2009 our new integrated website processed its first order. This new platform featured headphones, cables, accessories and Sennheiser spares too, making it far easier for customers to browse, choose, and purchase.
With the merging of headphones direct, Custom Cable now had a separate division which specialised in medium to high-end headphones and headphone amplifiers. Our company had become one of the largest suppliers of Sennheiser spares and accessories, and we created another specialist division helping customers locate parts and provide technical support. Still at the core of the business is our extensive cable division, solving connectivity problems for all Hi-Fi and Home Cinema systems.
In 2012 Custom Cable was growing at a phenomenal rate, and a new website was designed featuring a simpler layout to improve overall user experience. The range of products dramatically increased and began to cover high quality portable audio products alongside headphones.
By 2016 it was clear that Custom Cable had turned into the go-to place for all portable audio needs. From custom-moulded earphones to high-end digital audio players, from the smallest connector to the highest quality DACs and streamers.
Having traded under the Custom Cable name since 1985, it was felt that this brand was not truly representative of the sheer range and quality we offered. Thus, the decision was taken to rebrand the company to Audio Sanctuary.
From 2016 onward, Audio Sanctuary continued to offer the very latest in audio technology, advising on the best brands available from around the world.
Audio Sanctuary are a partner of Unilet Sound & Vision and operate from the same premises. We have a large showroom and luxury demonstration rooms available for you to listen to a large range of headphones, DACs, portable audio players and headphone amplifiers in comfort. This helps to give you the peace of mind that what you are buying is right for you.
